Project Background
Agent wanted to refresh their branding after changing brokerages. Something that was flexible and could work with other branding down the line. The marketing pieces developed are primarily directed at her existing clients and client leads.
Contributions
I worked with the agent to establish their needs. Starting with a professional-looking wordmark. I ensured that we had a variation of the wordmark that would work with an embosser and for select social channels if needed. Once we had created a workmark, we focused on creating digital assets like a Market Update Newsletter and social posts. This project is on-going and we are still developing other pieces, including brochures and informational packages.
Tools Used
Illustrator, InDesign, Photoshop, Mailchimp