About the Nothing Compares Campaign
The "Nothing Compares." campaign was developed for Sotheby's International Realty global brand. As a part of a larger network, every two years Sotheby's International Realty Canada evolves the national brand to support new messaging and campaigns.
As a campaign, the Nothing Compares campaign brought a new clean aesthetic that returned to Sotheby's roots, introducing a new tone and shade of blue in conjunction with new brand elements and additional fonts.
Contributions
At Sotheby's International Realty Canada, I supported the corporate team in initializing new campaigns such as Nothing Compares nationally and in local markets such as Vancouver Island.
Often this involved developing and creating ad templates that were flexible and adaptable for our team of marketers and designers in the new aesthetic and tone to support Canadian sensibilities and local needs, maintaining a cohesive feel for all marketing released.
In addition, I managed the Victoria and Vancouver Island ad co-op ad program for 5 years. In this program, I managed the ad budget, media plan, templates and produced the print and digital ads which included 3 print publications, display ads, and social media ads. This program often exceeded the performance of other local programs in impressions and exposure. It also exceeded anything done by other local brokerages or available on offer in the local market.
Tools Used: InDesign, Photoshop
