Project Background
Agents weren't pleased with the existing corporate template available and requested that it be updated to suit the local needs of the market.
Existing templates were made simpler to cater to a wide range of data available in various markets but in turn were not as visual
Contributions
As a designer I was involved in the creation of many templates for national use. Because of my expertise and experience in corporate e-mail marketing, I was tasked with creating a template that was more localized and still maintained the current brand aesthetic.
This template had to two main components, a graphical component that was created in Marq (like Canva) and then the e-mail template itself where agents could edit and add their own text if needed.
Audience
Because of the nature of the industry and the full-service aspect of the office, most agents preferred a send-ready piece, so this was taken into consideration that administrators who have been trained on these platforms would primarily building and creating the piece going forward.
The piece was segmented to allow people to remove any preferred content such as new listings which was optional.
Tools Used
InDesign, Photoshop, Marq (Lucidpress), ActivePipe (E-mail marketing platform)